The Lean Business Report was the collective work of a brilliant team of content specialists, editors, and designers. I am privileged to have played a part in this exciting project.
We launched the first-ever Lean Business Survey to gain insight into how people were applying Lean across all disciplines of knowledge work. In two short months, we gathered responses from more than 3,000 executives, consultants, and team members in a variety of industries, hailing from 75 countries across the globe.
Thanks to the strong response to our survey, we’re pleased to announce the release of our inaugural Lean Business Report. This report is the first of its kind, and this exclusive research has never been released until now.
Shane O'brien: Lead Designer
Maja Majewski: Lead Writer
Evan McHugh: Creative Director
Danielle Porter Condon: Content Director
Elizabeth Llewellyn-Maxwell: Editor
In an effort to promote the custom reporting/data capabilities of LeanKit, we created this awareness campaign. Events and social media were the two main channels, resulting in exponentially more shares and interaction. This audience was developer focused and you can see why they might have enjoyed the (ahem, nerdy) t-shirt.
Princess Data for the win!
LeanKit gives you ultimate high-level strategic visibility into your company initiatives while also providing ground-level project clarity. Every team member can stay on the same page, focused on completion instead of distracted by unclear next steps. See the forest AND and trees. This 3-color screen print tee was a giveaway at LeanKit's event booth. We came home with none left!
It's not everyday that a head-to-toe rebrand is on the table. LeanKit, a high-growth B2B SaaS company, decided they would not only do it, but do it in-house. I was fortunate to help our awesome team work through brand strategy and lead the execution of a new mark, website and assist in our product UI improvements. It was a great all-around effort and we love how it turned out. Here are just a few of the items that came out of this massive bit of teamwork.
A t-shirt design for Nashville-based event, Musicians Corner. It's a free summer music series in Centennial Park. The illustration was inspired by the event theme of "The City That Listens".
After working on Wasp Archery's brand for 3 years it's super cool to see the evolution of not only Wasp, but also the hunting industry. I like to think I've had a hand in shaping some of the industry design changes over that time. Here's is a small sampling of high points.
Included here is a fully responsive e-commerce website redesign. This undertaking involved complete UX wires, 54 pages designed, icon sets for corresponding product features and much more.
Also shown is an Addy Award winning product catalog featuring an ambitious hexagonal foldout. The dieline was a beast, but we made it happen!
A product extension brand identity for the "Vesta" lighted nock included 3 colors for the new packaging. I also redesigned all of Wasp's retail packaging.
Finally, we have a print ad starting off a campaign for Wasp's new broadhead, the "Drone". This included some fun photo manipulation as you can tell from the day-lit before photo.
A brand identity system for a travel company targeting 30-40 somethings for high-end luxury vacations.
A website design for high-end men's outdoor clothing line, Chandler Forrest. E-commerce ready and fashionably designed.
I absolutely love crisp, clean brand identities and this one fits in nicely. This is a one-woman retirement planning shop. She's an efficient guru on the best packages for unique teams of people. The identity needed to be approachable, but convey an expert in the field. Someone to work alongside and who strives to lead people to success. A nicely simplistic solution that has an elegantly complex execution.
And geez, that business card!
Wintery illustrated artwork for Smalltown Poets Christmas. Vinyl and CD release. Download the record HERE!
Addy Award-winning website design for the most famous redneck around. The solution was to show the many interests and talents of Jeff Foxworthy. Fully responsive and e-commerce driven. Redesigned from ashes of Jeff's old site famously dubbed "the worst website on the internet".
Of course we had to design a custom 404 page complete with a mythical Jackalope.
A brand identity for a travel company providing quality travel services since 1978. Located in Athens, AL. Inspired by mid-century vintage travel design.
Website design for a hunting lifestyle clothing brand. Dedicated to the hardcore hunter and outdoor enthusiast. Specializing in layered clothing designed for comfort and protection in each season. E-commerce driven with a fully responsive design.
A brand identity for a new record label located in East Nashville. After quite a few renderings of a dog the solution was to model the mark after the client's pooch. He always wore a red bandana.
A complete head-to-toe rebrand of an established portable hunting decoy company. New brand identity, e-commerce website, photography, Addy Award-winning catalog, and packaging have once again brought Montana Decoy into the forefront of hunting gear and equipment.
An e-commerce web solution for SwampFox, a tactical combat gear company. Based on the idea of the original Swamp Fox, Francis Marion, for personal protection and confidence. Target market is predominantly ex-military and police.
A sassy company Christmas t-shirt design using the theme of Elvis' hit song "Blue Christmas". This one was meant for the ladies.
Odwalla gets elementary in a product extension that gives kids a natural, healthy smoothie as an alternative to sugary juice boxes while promoting the science of mixing new flavors of their own.
A two-sided print piece for Prison Fellowship promoting their "Get a shirt/Give a shirt" campaign. One side shows the prisoner holding bars and the opposite side shows the prisoner holding a free dress shirt for job interviews. The hands on both sides are die cut to match when flipped over.
A social media campaign to drive interest in the Wasp Archery brand leading up to hunting season. Analytics showed drastic improvement in community likes, shares, retweets and +1's. And they're pretty funny to top it off.
Providing the best wire to the South East needs a solid foundation and clear communication. A brand identity update and a new look to push Mid-South Wire forward in their market. An information based design that shows the gritty resolve needed to make a fine sturdy American product.
A poster promoting the annual event considered to be the mecca for pillow fighters everywhere.
The World Pillow Fighting Championship // Spokane, WA // 19 x 25
A book cover illustration for Kurt Vonnegut's cult classic Slaughterhouse-five.
A Dutch brewed stout named in honor of the sun, which gives this region its superior wheat, hops and barley. Brand Identity and packaging design.
Poster designed for a private New Year's Eve party at the Werthan Lofts in Nashville, TN.
Each guest receives an in-room gift basket equipped with numerous personal spa items tailored to keep you beautiful in the dry desert air of the Ventana Canyon in Tucson, Arizona.
Cacti stationary system including business card, letterhead and envelope.
A brand identity and signage for a college town pool hall and restaurant in Boiling Springs, SC.
It's always fun to be able to design album artwork for yourself after the long process of making a record. Fun yes, difficult YES. Branding yourself is a tough gig and I was happy that it turned out nice and appropriate for the record. It's a 12 song folk-pop collection called "The World Will Move Along". And yes, if you look closely, I put a bird on it.